Event Design
Client
SEA & ASEAN PARA GAME
Timeframe
October 22 - May 23
Services
Events Advertising Design
Project Overview
The SEA Games and ASEAN Para Games 2023 were landmark events for Cambodia, symbolizing unity, resilience, and regional pride. As part of the creative team under Pathmazing and Brandmug, I contributed to the design and advertising efforts that brought this historic celebration to life.
Collaborating with these leading agencies, I worked on impactful designs that captured the essence of the games. From visually striking event banners and promotional materials to engaging digital campaigns, each piece was thoughtfully crafted to reflect the spirit of sportsmanship and the rich cultural identity of Cambodia.
The collective efforts of Pathmazing and Brandmug ensured that every design element resonated with audiences, celebrating not just the athletes but also Cambodia’s role as a welcoming and vibrant host nation. It was an honor to contribute to a project that united communities and left a lasting impression across the region.
Challenge
The SEA Games and ASEAN Para Games 2023 were monumental events that required careful planning and execution. As part of a very large team tasked with delivering impactful designs, several challenges arose:
High Expectations: The designs needed to showcase Cambodia’s pride and heritage while adhering to the high standards expected for international events. Balancing cultural authenticity with a modern appeal was critical.
Tight Deadlines: The scope of the project demanded swift execution to meet the timeline, requiring adaptability and quick decision-making without compromising quality.
Diverse Audiences: The materials had to appeal to a broad range of viewers, from local attendees to international participants and officials, while ensuring inclusivity for all.
Cultural Representation: Incorporating traditional Cambodian elements in a way that resonated with both local and global audiences required a deep understanding of cultural nuances.
Design for Various Sizes: Crafting materials that maintained their visual impact and clarity across vastly different formats—from massive billboards to smaller handouts—posed significant creative and technical challenges.
Results
The graphic design campaign for the SEA Games and ASEAN Para Games 2023 was highly successful, with my contributions spanning various formats, including wayfinding systems, flags, banners, billboards, bus advertisements and more . These designs significantly boosted event visibility and effectively guided attendees, while also resonating with a diverse audience. The vibrant and culturally infused visuals highlighted Cambodia’s heritage, leaving a lasting impact across multiple platforms and ensuring seamless navigation and engagement throughout the events.